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Smart Moves in Aspen, Islamorada and More

Smart Meetings

These professionals will lead the county’s approach to regenerative tourism, supporting the local community while providing meaningful experiences for visitors. Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director.

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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

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MICE professionals

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People on the Move

Convene by PCMA

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

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Patience Fairbrother Named Vice President, Talent Attraction??

DCI

and the globe are facing as they navigate workforce and skill set shortages, in 2022, DCI officially designated Talent Attraction its third practice area after 62 years of specializing in economic development and tourism marketing aimed at helping destinations around the world attract business investment and visitors to spur economic growth.

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How Visit Houston Used Art, Food & Influencers to Rebrand as a Top-Tier Leisure Destination

Crowdriff

“When this department was created and given a separate budget we renewed our commitment to promoting Houston as a leisure destination,” said Pilar Florez , the Director of Tourism for Visit Houston. We’ve received over two million visitors from Mexico as of 2016,” said Florez. Enter: Hola Houston!

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Beyond the Website: Key Channels for Tourism Marketers in 2019

Crowdriff

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. Here are five digital spaces that we are keeping on our radar as key channels for tourism marketers in 2019: 1| Google Maps. One of particular importance to tourism marketers is Google Maps. 5| Content Syndication.

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