Bounce Back Stronger: Analyzing and Learning from Event Failures
Bizzaboo
APRIL 1, 2024
Ineffective Marketing and Promotion An event cannot succeed without attendees; people won’t come if they don’t know about the event or aren’t sufficiently persuaded of its value. Apple’s iPhone 4 Launch Event (2010) What happened: Apple encountered a significant hiccup during the highly anticipated launch event for the iPhone 4 in 2010.
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