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Event design is not just visuals and logistics

Conferences that Work

While its article “ 8 Fresh Faces of Event Design 2016 ” says it is about “ industry newbies who dream up and create an event’s visuals as opposed to those that handle the logistics like a planner” , this really misses the point. Event process design determines the logistics and visuals we use.

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How to help meeting design clients figure out what they really want and need

Conferences that Work

Because most clients engage me after they are committed to programs and logistics that are not optimum for what they’re trying to accomplish! The needs assessment trap Conference design clients who “know what they want” have already decided on their “ why? ” and “ who?

MICE professionals

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Six reasons why unconferences aren’t more popular

Conferences that Work

The solution to this is to design your unconference before choosing the venue. When this doesn’t happen (sadly, most of the time in my experience) the conference design, no matter how good it is, suffers. To conclude When designed and executed well, unconferences tend to endure.

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40 Outstanding Event Industry Blogs to Follow

Endless Events

Conferences That Work. Conferences That Work is the creation of conference design and facilitation legend Adrian Segar. His blog is a deep-dive into conference engagement and the fundamentals of successful networking like comfort, interaction and the exchange of ideas. Creators of Q&A and polling platform Sli.do