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As An Exhibitor, What Makes A MICE Event Worth Your Time?

IT&CM Events

MICE Trade Shows vs Travel Trade Shows. Travel trade shows are plenty but those that focus on MICE business events are few as such niche shows dedicate and distinct themselves from their general counterparts. 2) Unlimited Walk-in Meets (WM) , for maximum lead generation throughout the event. (3) Track Record.

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What Makes A Good MICE Destination?

Hotel Engine

MICE is short for Meetings, Incentive Travel, Conferences, and Exhibitions. With business travel now being worth over $750 billion annually , these bookings can be lucrative for hotel properties. Investments to make properties more attractive for MICE travel can yield a great return as the hotel nets more of these high-value bookings.