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What Makes A Good MICE Destination?

Hotel Engine

MICE is short for Meetings, Incentive Travel, Conferences, and Exhibitions. With business travel now being worth over $750 billion annually , these bookings can be lucrative for hotel properties. MICE stands for the four essential parts of corporate travel: Meetings, Incentive Travel, Conferences and Exhibitions.

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As An Exhibitor, What Makes A MICE Event Worth Your Time?

IT&CM Events

Travel trade shows are plenty but those that focus on MICE business events are few as such niche shows dedicate and distinct themselves from their general counterparts. Often, these organisations carve out separate revenue KPIs and employ professionals who specialise in handling MICE clients and their requirements. Track Record.