The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?
The MICE Blog
MAY 28, 2020
Then, I would connect to this person who will, 9 times out of 10, send me an email in German, and I’ll write back saying, ‘I can write to you in really terrible German, or we can communicate in English’; so, we take it from there, and of course everyone mostly speaks English. Why is segmentation necessary?
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