The MICE Exchange, episode 3: Is it time to rethink geographic market segmentation in the events industry?
The MICE Blog
MAY 28, 2020
For a hotel, for example one located in a remote location and that is not necessarily the most accessible property, the most likely target audience is a domestic market; therefore, in this instance, they don’t need to segment. The next step depends on the resources a company is able to allocate. Why is segmentation necessary?
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