travel-advertising-today-in-a-cookieless-world Blog Related Topics 
Sojern
MARCH 18, 2021
Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .
Sojern
JULY 27, 2021
Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. Sojern’s Perspective on the Cookieless World. But that’s not as simple as it sounds. This change affected around 20 percent of the web browser market.
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