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OTA Platform: How to Choose a White-Label Solution, and When to Go Custom

AltexSoft Travel

Plug-and-play platforms have many hidden limitations, preventing you from standing out in a saturated travel market. At the same time, OTAs seem to have lost market share in some regions, particularly in North America. White-label solutions make building an online travel agency or OTA extremely easy and fast. Source: Phocuswright.

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Marketing for Travel Agencies: Understanding and Surviving in the Online Travel Industry

AltexSoft Travel

The market is extremely competitive and it undergoes changes, becomes increasingly more digital. This calls for quite intricate approaches to marketing, distribution, and travel products themselves. Understanding the travel agency market. Let’s talk about challenges first. Leading players holding the market.

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