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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Event promotions were limited to mediums like print, direct mail, cold calling, and word of mouth. Fast and personalized post-event follow-up was nearly impossible without automation. Each piece of the event technology stack does its part to support the full event lifecycle as it transitions from one phase to the next.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Note that “value” is a much broader term than “event revenue.” Then, they view an on-demand webinar and attend an event. Pros: Easy to implement.

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Event Technology: The Ultimate Guide for 2023

Bizzaboo

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Note that “value” is a much broader term than “event revenue.” Examples of Event Goals, ROI Metrics, and ROI Tools. Event Goals. Business Goals.

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The Definitive Guide to Experiential Marketing 2023

Stova

Fully integrated event management software platforms offer so much technology for experiential marketers, like wearables with NFC or RFID technology, mobile event apps, event badging and printing, facial recognition, data collection, and so much more. Do you know the following? Key Takeaway: What’s Missing?

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The Ultimate Guide to Event Analytics and Reporting 2023

Stova

The same concept applies to internal meetings or events, but instead of uncovering purchase intent, the focus is to pinpoint participation intent. This spans the entire event lifecycle — from pre-event registration to post-event engagement efforts. content/activities not exciting enough).

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The Complete Guide to Event Marketing 2023

Stova

Create a countdown to early bird registration deadlines in your copy to make for a stronger call to action. Pop-ins are most commonly used to drive visitors to sign up for your email list but can be used for any desired additional actions such as app downloads, coupon downloads, and social media following.