Endless Events

FEBRUARY 21, 2018

You have traditional advertising, paid search, organic search, social media, content marketing, and email marketing to promote events at your disposal. With a limited marketing budget, how do you know the best way to digitally promote your event to attract the most attendees? I’m glad you asked. Sephora follows this exact plan.

Promotion 214

Promotion Marketing Marketing Automation 214

Blue Spark Event Design

FEBRUARY 26, 2024

Tactile Experiences Offer branded merchandise or promotional items such as pens, notebooks, or apparel that attendees can touch, feel, and take home as souvenirs. Use sound effects or audio cues to signal transitions between different segments of the meeting agenda and maintain attendees’ engagement.

Apparel 52

Apparel Attendee Event Design Events 52

Social Tables

DECEMBER 5, 2018

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. The Global Meetings and Events Forecast reports that the average B2B event, for instance, operates on this budget breakdown: 43% marketing and promotion. 18% venues.

Attendee 146

Attendee eCommerce B2B Registration 146

Crowdriff

JANUARY 18, 2017

The brand Adore Me saw a 4000% increase in Pinterest-referred revenue after using Promoted Pins to reach new customers. 64% of women say images influence their purchasing decisions when shopping for apparel on mobile. Your audience is being inspired by visuals: therefore, you need to build your brand’s visual influence.

Marketing 52

Marketing Marketing Apparel Trends 52

Tourism eSchool

FEBRUARY 23, 2023

Becoming certified can help set your business on the path to becoming a truly sustainable tourism operator, guiding you to implement structures and policies to support this, as well as being extremely marketable to your audience. Standing for beneficial corporations, B-Corps are businesses that benefit, people, communities and the planet.

Sustainability 82

Sustainability Tourism Tourism Certification 82

Tourism eSchool

FEBRUARY 23, 2023

Becoming certified can help set your business on the path to becoming a truly sustainable tourism operator, guiding you to implement structures and policies to support this, as well as being extremely marketable to your audience. Standing for beneficial corporations, B-Corps are businesses that benefit, people, communities and the planet.

Sustainability 70

Sustainability Tourism Tourism Certification 70

Eventtia

MAY 29, 2023

In-store events are promotional activities within a physical retail space, such as a store or a shopping center, focused on creating an exciting shopping experience. ✅ Relevance Relevance is a crucial characteristic of in-store retail events because it ensures the event attracts and engages the target audience.

Retail 48

Retail Sustainability Education Events 48