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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

JULY 14, 2022

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Inventory is either sold directly to travelers or through resellers like OTAs and affiliate partners. Then, it’s resold on a markup or commission basis via their own websites.

Travel 105
Travel Travel Affiliate Booking 105
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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

JANUARY 31, 2020

All of these factors make it hard for the airline to plan marketing campaigns and advertise their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. American Express offers an affiliate program for the airline companies.

Airlines 121
Airlines Advertising Marketing Marketing 121
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