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OTA Platform: How to Choose a White-Label Solution, and When to Go Custom

AltexSoft Travel

As Phocuswright’s US Online Travel Agency Market Report 2022-2026 shows, OTAs receive only 22 percent of total gross bookings, lagging well behind direct supplier channels (41 percent) and offline agencies (37 percent). The channel share in US travel as of 2022. proposed to smaller OTAs, suppliers, and other companies.