Airline Alliances Explained: Benefits, Major Players, and Other Types of Partnership
AltexSoft Travel
MARCH 28, 2023
By doing so, a carrier can definitely expand its market reach, but such a situation would decrease the ability of other member airlines to stay competitive. Increased market coverage. They also may run common marketing programs and use the same IT system. Sometimes, you can see the alliance’s logo right on the plane.
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