Bounce Back Stronger: Analyzing and Learning from Event Failures
Bizzaboo
APRIL 1, 2024
Ineffective Marketing and Promotion An event cannot succeed without attendees; people won’t come if they don’t know about the event or aren’t sufficiently persuaded of its value. DashCon (2014) What happened: DashCon was intended as a convention for fans of Tumblr, featuring panels, workshops, and guest speakers.
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