Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others
AltexSoft Travel
JANUARY 31, 2020
Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Cooperating with metasearch engines to provide seamless booking experience. Google doesn’t offer booking, facilitating direct bookings.
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