2007 Attendee Booking Conference Design 
Conferences that Work
MARCH 25, 2024
Since 2005, I’ve written three successful books on meeting design and facilitation and over 800 weekly blog posts on a wide range of topics. My books continue to sell, and this blog is the world’s most popular website on meeting design and facilitation. Write a book? Attendees loved my events!
Conferences that Work
OCTOBER 3, 2016
Here’s how Jeff Hurt describes this approach, which he calls surface learning , contrasting it with deep learning where attendees discover through exploratory activity: Content Covered Or Discovered. The attendee consumes as much as the speaker says as possible and tries to store it in the mind.
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