Marketing for Travel Agencies: Understanding and Surviving in the Online Travel Industry
AltexSoft Travel
DECEMBER 23, 2019
Without changing its business model and broadening distribution channels, Thomas Cook was destined to be overthrown by Booking Holdings and Expedia. Booking Holdings with its 41 percent share and Expedia with about 32 percent are dominating the online travel agencies market. How do they look for tours and tickets and how do they book?
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