Are Exhibitors Abandoning Trade Show Lead Retrieval?
Maritz Global Events
JANUARY 8, 2020
When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.” It throws a wrench in their trade show marketing routine. Case S tudy.
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