‘Hybrid Events Are Here to Stay’
Convene by PCMA
AUGUST 29, 2022
What Reed, chief event strategy officer, American Society of Hematology (ASH), loved most about this time, he told participants in an online PCMA Community Conversation for medical meeting planners earlier this year, is probably what other planners have hated: “We needed to operate when there was really no roadmap to us,” Reed said. “I
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