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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

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JULY 14, 2022

Destination management companies: contracting local experiences. Destination management companies or DMCs are similar to tour operators in a sense that they also organize the travel itinerary, create packages, and usually work with multiple suppliers to make all the necessary arrangements.

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Best Practice Destination Marketing Principles for DMOs

Tourism eSchool

MAY 18, 2022

So in this article, I've outlined what Rebecca and I see as the core principles for destination marketing moving forward. Understanding your Destination’s DNA. Feeding the Social Beast. Planning Principles. Case Studies and Further Reading. Marketing metrics mean something and make a difference.

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