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Event design is not just visuals and logistics

Conferences that Work

BizBash consistently uses the term “event design” to mean “ visual design” As an example, consider the 2016 Design Issue. The cover proclaims “What’s Next in Event Design?” Event process design determines the logistics and visuals we use.

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How to help meeting design clients figure out what they really want and need

Conferences that Work

Because most clients engage me after they are committed to programs and logistics that are not optimum for what they’re trying to accomplish! The needs assessment trap Conference design clients who “know what they want” have already decided on their “ why? ” and “ who?

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Six reasons why unconferences aren’t more popular

Conferences that Work

The solution to this is to design your unconference before choosing the venue. When this doesn’t happen (sadly, most of the time in my experience) the conference design, no matter how good it is, suffers. The result is that novice-organized unconferences rarely have the venue space they need to work well.