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How To Reach The SMERF Market And Book More Recurring Groups

Hotel Engine

What is SMERF? This silly-sounding acronym stands for Social, Military, Educational, Religious and Fraternal groups — and when targeted correctly, this audience segment offers significant revenue potential for hotels. SMERF Defined. Key Benefits Of SMERF. How To Attract More SMERF Business To Your Hotel.

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The 10 Best Event Management Presentations for Planners & Marketers

Social Tables

19 Event Trends for 2019 19 Event Trends Shaking Up Group Business & Meetings in 2019 from Social Tables An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead.

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