How To Reach The SMERF Market And Book More Recurring Groups
Hotel Engine
AUGUST 8, 2022
What is SMERF? This silly-sounding acronym stands for Social, Military, Educational, Religious and Fraternal groups — and when targeted correctly, this audience segment offers significant revenue potential for hotels. SMERF Defined. Key Benefits Of SMERF. How To Attract More SMERF Business To Your Hotel.
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