2024 Outlook and To-Do’s for Meetings, Incentive Travel, and Sales Incentives
Brightspot Incentive Events
JANUARY 15, 2024
The IRF/SITE Incentive Travel Index research reinforced that incentive travel is an executive priority, spending is up, and soft benefits (such as retention, engagement, and culture) drive ROI. Research shows that culture is memorable, so attendees’ experiences stay with them long after they return home. Territories are redrawn.
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