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6 Steps to Creating Event Merchandise That Your Attendees Actually Want

Social Tables

In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Many organizations and businesses rely heavily on merchandise designs that worked beautifully at past events to engage audiences and boost sales. Focus on (and update!)

Attendee 146
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How To Build a Multi-Brand Events Strategy

Eventtia

For example, a conglomerate can offer products in categories such as apparel, luxury, accessories, and beauty. Different brand messaging: Each brand and product has a different target audience with distinct needs and interests. Consequently, each target group may require a different approach regarding event experiences.

MICE professionals

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A Guide to Sustainability Accreditations for Australian Tourism Businesses

Tourism eSchool

Becoming certified can help set your business on the path to becoming a truly sustainable tourism operator, guiding you to implement structures and policies to support this, as well as being extremely marketable to your audience. Standing for beneficial corporations, B-Corps are businesses that benefit, people, communities and the planet.

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Guide to Sustainability Accreditations for Tourism Businesses

Tourism eSchool

Becoming certified can help set your business on the path to becoming a truly sustainable tourism operator, guiding you to implement structures and policies to support this, as well as being extremely marketable to your audience. Standing for beneficial corporations, B-Corps are businesses that benefit, people, communities and the planet.

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2024 Outlook and To-Do’s for Meetings, Incentive Travel, and Sales Incentives

Brightspot Incentive Events

Brightspot recommends building more time for brainstorming, networking, interactive workshops, audience collaboration, and Q&A to empower attendee-driven content. 1 To-Do: dive deep into data and make tweaks to rules Consolidate but Keep Audience First Channels are inherently very fragmented, and so are channel tech tools.