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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. Note that “value” is a much broader term than “event revenue.”

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

” While “value” could be the revenue generated from registrations, it could also include sponsorships and partnerships, leads added to the sales pipeline, the number of people who attended the event, the satisfaction of attendees, and more. Increase Event Registrations. # of Registrations. Business Goals.