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How to Brand Your Destination: a Complete Guide

Solimar International

It is the promise being made to the target audience that is derived from the product or destination’s uniqueness. It is recommended to involve stakeholders to better understand how they perceive the uniqueness of your destination. Take the example of Namibia’s online marketing campaign which Solimar ran between 2011 and 2013.

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Solimar’s Fall 2021 Sustainable Tourism Interns

Solimar International

In addition to her travels, she still found time to sit on the spouse’s club board, as well as get a Certificate in Nonprofit Management and Grant Writing. From the desert, she went to North Carolina where she worked for AAA as a Travel Agent, giving her a different look at tourism sales.