How to Brand Your Destination: a Complete Guide
Solimar International
MAY 25, 2022
It is the promise being made to the target audience that is derived from the product or destination’s uniqueness. It is recommended to involve stakeholders to better understand how they perceive the uniqueness of your destination. Take the example of Namibia’s online marketing campaign which Solimar ran between 2011 and 2013.
Let's personalize your content