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MICE Industry’s Role in Tourism Development

Alcor Mice

The Meetings, Incentives, Conferences and Exhibitions (MICE) industry has proven to be a key contributor to international arrivals for business related activities. The MICE market refers to a unique form of the tourism industry that is dedicated to the planning, booking, and facilitating of conferences, seminars and other related events.

Tourism 52
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The Complete Guide to Event Marketing 2023

Stova

Event marketing is a promotional strategy that involves face-to-face contact between brands and their customers at events like conferences, trade shows, and seminars. The same pretty much happened in 2008 when social media came along. What is Event Marketing? Therefore, it deserves to be marketed in its own unique way.