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Why incentive travel professionals should follow Irish farmers by adapting to, and adopting AI

Pádraic Gilligan

Pádraic Gilligan, Chief Marketing Officer, SITE & Managing Partner, SoolNua AI is not new on the Wild Atlantic Way AI is not at all new in Ireland, at least not along the Wild Atlantic Way or in Ireland’s Hidden Heartlands. Since the 1940s, it has been a thing in rural Ireland where I have deep.