How Event Professionals Can Think Like Futurists
Convene by PCMA
JANUARY 31, 2022
Switzerland-based futurist Gerd Leonhard is a keynote speaker at global events. To Burrus’ point about making trends actionable, this could lead to taking fresh marketing approaches to attract a new audience to an event and putting greater emphasis in the program on networking and career exploration. Words From Gerd.
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