How To Reach The SMERF Market And Book More Recurring Groups
Hotel Engine
AUGUST 8, 2022
The hotel industry tends to overlook attracting SMERF bookings in favor of the greater bang-for-buck that comes with booking business meetings and conferences. Common SMERF events include family reunions, weddings, religious seminars and meetings for organizations, such as the Rotary Club or Elks. Table of Contents.
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