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How To Reach The SMERF Market And Book More Recurring Groups

Hotel Engine

The hotel industry tends to overlook attracting SMERF bookings in favor of the greater bang-for-buck that comes with booking business meetings and conferences. Common SMERF events include family reunions, weddings, religious seminars and meetings for organizations, such as the Rotary Club or Elks. Table of Contents.

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20 Types of Corporate Events You Should Know About

Social Tables

To train: Training and development play vital roles in running a successful business, and corporations often host in-depth training events, such as first aid workshops, on-the-job skills, or team-building retreats. Wellness events More businesses and event planners are adding wellness events to conferences, retreats, and even the office.

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MICE professionals

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Q&A: What Does an Event Planner Do?

Social Tables

Planners book the venue, build a menu, confirm caterers, secure the technology needed for the event, and so on. They send prospective event venues, hotels, and vendors the details of their upcoming event, and request a quote for the products or services required. Corporate meetings, seminars, and retreats.

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17 Outstanding Event Marketing Examples

Bizzaboo

Event marketing is a direct way of forming new connections, providing learning opportunities, and creating memorable experiences for prospects and customers. Whereas user conferences focus on engaging customers, nurturing prospects, and building thought leadership — publisher conferences are revenue drivers for media companies.