The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI
Bizzaboo
JUNE 21, 2023
Several sources indicate that the event technology industry growing rapidly. According to Verified Market Research , the size of the events industry — which was valued at $887 billion in 2020 — will reach a value of $2.194 trillion by 2028! When measuring event ROI, different event tech platforms have different strengths.
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