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Travel management firm, TAG, soars higher with backing from ECI Partners

Travel Daily Media

The post Travel management firm, TAG, soars higher with backing from ECI Partners appeared first on TD (Travel Daily Media) Brand TD. The transaction marks a significant milestone as it facilitates an exit for Apiary Capital, who have supported TAG since 2018 and will make a 4x return.

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How has Social Media Changed the Tourism Industry?

Solimar International

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. The tourism industry before social media.

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UK’s top 10 most ‘Instagrammable’ festivals of 2024

Travel Daily Media

The post UK’s top 10 most ‘Instagrammable’ festivals of 2024 appeared first on TD (Travel Daily Media) Brand TD. World’s biggest indoor main stage superstructure just announced at Creamfields Creamfields is the most Instagrammable UK festival, with almost half a million posts tagging the event, a new study reveals.

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8 Ways to Measure Virtual Event Performance and ROI

Smart Meetings

Social Media Metrics. When it comes to measuring the success of virtual events, social media metrics can be particularly helpful. You are likely already posting about your event on all social media platforms, and so analytics can be easily monitored. How likely would you attend another event by the same event agency?

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How to Enhance Authentic Storytelling with Tourism Ambassadors

The Abbi Agency

And for the same reason, we shop at small businesses because we saw a trusted friend tag the brand on social media. It’s not always about who has the most followers on social media, but rather, who represents what your destination aspires to be. When it comes to positioning your destination, ambassadors are your North Star.

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Marriott Announces ‘Bridging the Gap’ Program to Support Minority Franchisees

Smart Meetings

According to Franchise Direct, a new hotel owner can expect to spend upwards of $118 million to open a new property with Marriott–an intimidating price tag for anyone. According to a 2021 study by the Federal Reserve, the average Black, Hispanic and Latino households own up to 85% less net wealth than their white counterparts.

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How to Build a Risk Assessment Checklist

Smart Meetings

While a live shooter may be what comes to mind first when considering worst-case scenarios, today’s planners also have to be on the lookout for a mistimed social media post or optics that are not aligned with the DEI or sustainability goals of the company. Another “soft” risk that needs to be addressed: the changing needs of attendees.

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