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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie.

Media 229
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How To Increase Event Platform Adoption Rates

Endless Events

Your brand went through the time and expense to set up a unique event platform; Whether it’s a web-based platform or an app, you have tons of fun features, tools, and resources in the platform for your attendees. But when it’s time to host your event, attendees aren’t using the platform. What’s going on?

Platform 334
MICE professionals

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How To Promote Events Without Social Media

Endless Events

If that truly is the case, another question quickly arises: how to promote events without social media? How effective is social media marketing anyway? As the 365 community model continues growing in popularity, more event profs will come to realize that social media is, in the Brew Crew’s opinion, boring and predictable.

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#EventProfs: Our New Community Platform

Endless Events

As part of our ongoing commitment to progress and improvement, we’re changing platforms. In this episode of the Event Tech podcast , Will shares why he’s decided to make the shift, what he’s excited to implement in the new #EventProfs community, which platform the community will use, and what you can expect in the coming weeks and months.

Platform 177
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Community Model: Year-Round Engagement On Event Platforms

Endless Events

So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. Instead, connections and event-related experiences were at best scattered across several social media platforms.

Platform 333
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Creating a Social Media Strategy in Tourism

Advanced Travel and Tourism

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Editing platforms, such as Splice. Consistency is an important factor in posting on TikTok (and any social media site). A Caution on Posting Across Platforms.

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Here Are The 22 Best Event Platforms To Use In 2022!

Endless Events

In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The 22 Best Event Platforms To Use In 2022! The result?

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