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2023 Travel Outlook: Drive More Visitors with Value Based Marketing

Advanced Travel and Tourism

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 244
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Best of 2023: Sustainability

Smart Meetings

In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. This article appeared in the March 2023 issue and includes a comprehensive white paper of the survey that dives deeper. The post Best of 2023: Sustainability appeared first on Smart Meetings.

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2023 Travel Outlook

Advanced Travel and Tourism

2023 is shaping up to be a great year for travel. As we enter 2023, marketers are getting mixed messages on the economy. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector.

Travel 233
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Here’s Why Your Event Budget Needs to Increase in 2023

Endless Events

A war in Ukraine , an inflation surge, and supply chain issues will impact event budgets in 2023. . Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. This blog post explores why your event budgets will need to increase in 2023 and where to allocate that extra money. .

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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. Evidence-Based Marketing Decisions. Marketing strategies based on assumptions or outdated insights can stall your engagement and even turn people off from visiting your destination. Increased ROI.

Travel 246
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2023 Travel Outlook: Drive More Visitors with Value Based Marketing

Advanced Travel and Tourism

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 100
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Amex GBT Showcases 2024 Forecast at IMEX America 2023

Smart Meetings

Industry growth and a positive outlook is the 2024 theme American Express GBT Meetings & Events showcased its 13th annual “ Global Meetings and Events Forecast ” at IMEX America 2023. First : “It’s still a seller’s market,” he said. Pre-Covid, the company’s remote workforce was around 80-85%.

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