Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Success starts here!” Content is king!” Keep calm and (fill in the blank).”

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Bizzaboo

SEPTEMBER 13, 2023

Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). Why Social Media Event Marketing is Important Social media platforms have billions of active users, providing event organizers with an opportunity to reach a vast audience. With more than 4.62

Social Media 59

Social Media Promotion Media Event Marketing 59

Smart Meetings

AUGUST 23, 2023

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

Trade Show 239

Trade Show Panel Sustainability Technology 239

BCD Meetings & Events

MAY 28, 2023

Event Marketer magazine held its 21 st Experiential Marketing Summit (EMS) at the iconic Caesars Palace in Las Vegas from May 9-11, 2023.

B2C 52

B2C Marketing Marketing B2B 52

Convene by PCMA

MARCH 13, 2023

Join your friends and colleagues in Montreal, Québec from June 25 – June 28, 2023 for the annual PCMA EduCon. EduCon’s energetic, immersive and provocative program attracts thought leaders, event marketers, experience designers and business events strategists from around the world.

Education 98

Education Event Marketing Marketing Marketing 98

Convene by PCMA

MARCH 14, 2023

Join your friends and colleagues in Montreal, Québec from June 25 – June 28, 2023 for the annual PCMA EduCon. EduCon’s energetic, immersive and provocative program attracts thought leaders, event marketers, experience designers and business events strategists from around the world. Save the Date!

Education 98

Education Event Marketing Marketing Marketing 98

MeetingsNet

DECEMBER 15, 2023

While the average annual salary is $97,130 for the nearly 850 business-event planners who responded to a fall 2023 survey by Convene, the publication of the Professional Convention Management Association, the salary range is fairly wide for planners based on a number of factors.

Certification 111

Certification Planner Marketing Marketing 111

Bizzaboo

MARCH 20, 2023

The event website features who the moderators are, information about the event's format, how to participate, and clear CTAs to register and attend the exclusive event. Hybrid Event: Data + AI Summit 2023 When planning a hybrid or virtual event, engagement is critical to success.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

The event website features who the moderators are, information about the event’s format, how to participate, and clear CTAs to register and attend the exclusive event. Hybrid Event: Data + AI Summit 2023 When planning a hybrid or virtual event, engagement is critical to success.

Website 52

Website Event Marketing Planner Marketing 52

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

InEvent

DECEMBER 4, 2023

Planning, promoting, and hosting online events requires time and persistence as an in-person event. In 2023, holding events without online promotion will attract too few participants. According to Exploding Topics, 75% of business marketers increase their budget to promote events online.A

Online 52

Online Promotion Events Event Marketing 52

Eventtia

DECEMBER 20, 2022

A marketing strategy is your overall game plan to reach your marketing goals. It entails the process involved in achieving your marketing objectives, including lead generation, sales conversion, customer retention, etc. Among other benefits, a marketing strategy guides the business’s decisions and helps them achieve their goals.

Marketing 48

Marketing Marketing SEO Automation 48

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Smart Meetings

MARCH 25, 2024

There will even be more content designed just for destination marketers. The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. The Excellence Awards ceremony celebrates top event organizers in the evening.

Trade Show 202

Trade Show Networking Vendor Education 202

Bizzaboo

DECEMBER 5, 2022

In 2023, anything is possible in the events industry. To zero in on what we can expect — from event technology predictions to what the biggest challenges will be — we reached out to some of the top Event Experience Leaders for their take on event industry trends to come. Glenda Lee. Indira Fodor. Adam Parry.

Trends 111

Trends Events Technology Technology 111

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Convene by PCMA

MAY 31, 2023

PCMA Asia Pacific (APAC) today announced the   2023-2024 Regional Advisory Board   comprised of 16 members representing diverse markets and audience segments of the business events industry within the region. We are grateful for their generous leadership and contribution to better our industry, our profession.”

Banking 52

Banking Consulting Incentives Global Events 52

Convene by PCMA

APRIL 14, 2023

PCMA Editor in Chief Michelle Russell and Joe Colangelo, founder of event data company Bear Analytics, discuss how marketers can use event data at Convening Leaders 2023. RE+ Events organizes more than a dozen clean energy events in the U.S. and internationally each year, with a growing event portfolio.

Marketing 98

Marketing Marketing Trade Show Registration 98

InEvent

NOVEMBER 4, 2022

Event planner conferences—whether it be virtual, hybrid, or in-person—have proven to be effective for event planners in so many ways, as participants are opportune to network with colleagues and leading experts in the industry, stay updated with the latest trends, and embrace fresh perspectives and knowledge.

Planner 52

Planner Conference Events Trends 52

Convene by PCMA

DECEMBER 19, 2022

While there’s optimism throughout the event marketing industry overall, the majority of budgets are not expected to be fully back to 2019 spend levels until 2023 or, for some organizations, 2024, according to Event Marketer’s Experiential Intelligence Report. 5 Business Trends in 2023 That Will Impact Events.

Trends 52

Trends B2B Social Media Events 52

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Step 1: Plan the Event.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

NOVEMBER 28, 2022

Welcome to the 2023 event technology guide! Not sure you need event technology? According to Gartner’s 2022 Technology Marketing Benchmark Survey , tech and service providers allocate 26.9% of their marketing program budget to hosted and sponsored events. . Choose Brandable Event Tech.

Event Technology 98

Event Technology Technology Technology Registration 98

Bizzaboo

NOVEMBER 14, 2022

The numbers don’t lie: Businesses continue to increase their event investments. In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. Get Creative With Your Reach

Sponsors 98

Sponsors Events Virtual Events Website 98

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events.

Promotion 52

Promotion Registration Social Media Sponsors 52

Smart Meetings

MAY 8, 2023

Lesson 1: Don’t Forget Gen X In the Freeman Event Attendee Intent and Trends Report Q1 2023 , respondents in the Gen X demographic (45 years and older) are focused on professional obligation. Of course, not everyone in a given age range will react identically to an event marketing message.

Benefits 247

Benefits Meeting B2B Social Media 247

Smart Meetings

JANUARY 12, 2023

Smart Meetings was there for a backstage view of what went into the production and brought back tips for planning even more intelligently in 2023. PCMA acquired Event Marketing Association-UK, a community of more than 800 corporate event marketing professionals from the United Kingdom.

Panel 168

Panel Publishing Conference Networking 168

Eventtia

FEBRUARY 16, 2023

Are you looking to reinforce your brand in 2023? Integrating recurring events into your company’s revenue strategy could be the answer. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey. The post Why Should You Host Recurring Events in 2023?

Prospect 48

Prospect Social Media Audience Events 48

Eventtia

FEBRUARY 16, 2023

Are you looking to reinforce your brand in 2023? Integrating recurring events into your company’s revenue strategy could be the answer. Events can take multiple forms, allowing brands to cover all the touchpoints in a buyer’s journey. The post Why Should You Host Recurring Events in 2023?

Prospect 48

Prospect Social Media Audience Events 48

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Read a Convene article looking at event swag through the lens of sustainability. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JANUARY 9, 2023

On Monday at Convening Leaders 2023, PCMA President and CEO Sherrif Karamat announced elements of a new strategic plan — one that he described as “blazing a new trail forward, with and for the global business events community.”. Washington Convention Center, April 9–11, in partnership with Events DC and Destination DC.

Education 98

Education Sustainability Event Marketing Event Design 98

Convene by PCMA

OCTOBER 27, 2023

By not looking beyond email marketing to options such as creating a blog, a podcast, or other content, marketers could be missing a chance to attract more attendees to their events. Email marketing remains one of the most-reached-for tools in a marketer’s belt — and for good reason. Don’t know where to start?

Audience 64

Audience Event Marketing Speakers Online 64

InEvent

AUGUST 23, 2023

From groovy music festivals to exciting corporate picnics, these gatherings offer the perfect chance to relish the beautiful weather … Post 10 Tips for Planning a Successful Outdoor Event in Summer 2023. showed as first in InEvent Blog.

Events 52

Events Organization Event Marketing Event Planning 52

MeetingsNet

APRIL 5, 2023

Our 2023 Changemakers list will celebrate the innovation and resourcefulness that has allowed this industry to survive and evolve despite the challenges of inflation, hotel compression, small staffs, and other challenges of the past year. Nominate a 2023 Changemaker today! Click the link below to get to our nominations page.

Sustainability 94

Sustainability Organization Technology Technology 94

Eventtia

JANUARY 20, 2023

Meta Description Discover the best Cvent alternatives and competitors in 2023 with features, pricing, and reviews. Find the right event management platform for your needs. 6 Best Cvent Alternatives and Competitors in 2023 The events and meetings industry has experienced rapid growth in the past decade.

Registration 48

Registration Automation Vendor Platform 48

PRA

JUNE 1, 2023

Hawai‘i’s Business Events Market Leader Joins PRA in Its Next Chapter of Growth CHICAGO, June 1, 2023 – PRA, a leader in the Business Events industry, announced today that the company has acquired Weil & Associates, a destination management sector leader in the Hawaiian market.

Incentives 98

Incentives Banking Destination Management Transportation 98

Conferences that Work

OCTOBER 9, 2023

A [MARKETING PERSON] has invited me to share my expertise at a meeting industry event. I’m regularly asked to speak, present, or run a workshop at meeting industry events. ‘Attendees to [MEETING INDUSTRY EVENT] genuinely need the help and expertise of companies and advisors just like yourself. .

Meeting 107

Meeting Attendee Event Apps Venue 107