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Destinations Soar with Public Relations

The Abbi Agency

In the world of travel public relations, we must understand the tourism trends and newsworthy angles to entice journalists to cover our clients’ destinations. Within those trends, leverage data and statistics to add extra validity to the story you tell about your destination in pitches, press releases and other media materials.

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The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

While organizations around the world reeled from the effects of the events of 2020, The Abbi Agency delivered thoughtful and effective communication plans for its clients. The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards.

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Maldives to become the official island travel partner of ITB China 2023

Travel Daily Media

The post Maldives to become the official island travel partner of ITB China 2023 appeared first on TD (Travel Daily Media) Travel Daily. The Chinese market consistently topped the arrival charts in the Maldives until the outbreak of the pandemic in 2020, up and until 2019, China led the list of the Maldives source markets with 16.7%

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The Power of PR: How DCI is leveraging the power of media to spotlight the region’s efforts to close the racial entrepreneurship gap

DCI

In 2020, our country faced two unprecedented challenges: The COVID-19 pandemic and a national movement for racial justice. And then came 2020. “At And while the pandemic deeply affected businesses of all kinds everywhere, racial disparity in business ownership has roots that run deep. That’s what we’re trying to do.”.

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How to Use Social Proof to Market Your Event

Convene by PCMA

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. In a business events context, this would mean that attendees share on your event website and on social media how they put what they learned at your past event to use in their professional lives.

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Destinations International Rising Stars Share Their Covid Lessons

Smart Meetings

2020 30 Under 30 Class. Posted by Destinations International on Wednesday, July 15, 2020. In March of 2020, my plans for the year shifted and my priorities at work began to change with the onset of the pandemic in New York. Like many, I spent much of 2020 rediscovering and developing a list of passions and hobbies.

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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

While the iOS 14 user-experience enhancements were released in Fall 2020, the privacy policy patch has yet to roll out due to developer and marketer pushback. Perhaps the most discussed policy upheaval of late is the impending change coming with a future patch of Apple’s iOS 14. So what are some of the options available to businesses?

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