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Destinations Soar with Public Relations

The Abbi Agency

Through hosted familiarization tours (FAMs), market research and targeted outreach, we develop strong relationships with journalists in order to identify story angles that reflect our clients’ desired messaging. Travel Association is a great place to start, as the Association offers numerous market statistics and reports.

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The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

While organizations around the world reeled from the effects of the events of 2020, The Abbi Agency delivered thoughtful and effective communication plans for its clients. The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards.

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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

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How to Use Social Proof to Market Your Event

Convene by PCMA

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

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Maldives to become the official island travel partner of ITB China 2023

Travel Daily Media

The post Maldives to become the official island travel partner of ITB China 2023 appeared first on TD (Travel Daily Media) Travel Daily. The Chinese market is traditionally one of the most significant markets to the Maldives tourism industry. market share of incoming arrivals.

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Destinations International Rising Stars Share Their Covid Lessons

Smart Meetings

2020 30 Under 30 Class. Posted by Destinations International on Wednesday, July 15, 2020. In March of 2020, my plans for the year shifted and my priorities at work began to change with the onset of the pandemic in New York. Congratulations to this year's 30 Under 30 Class!

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Time to Fine-Tune Your Values Proposition

Convene by PCMA

In fact, the Pivot Conference, a tech and media event, recently pulled out of Miami, publicly bashing the “shameful” politics of the Florida GOP. And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. RELATED: Download the 5W PR Consumer Culture Report.