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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. A post shared by Oinkari Basque Dancers (@oinkariboise) on Jul 29, 2017 at 3:19pm PDT. 60 percent of travelers post on social media daily. Tod Maffin.

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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Need an event budget template?

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

Customer Engagement Solution Customer engagement is critical to brand activation, as it involves building strong connections with prospects and customers through direct and personalized communication. With Braze, businesses can send messages tailored to customers’ profiles using email, mobile apps, social media platforms, and websites.

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Tips for Increasing Audience Engagement at Events

Endless Events

Are you getting personal enough in your marketing techniques? And are you being tactful enough in your communication? The LeadDog Marketing Group took to the airports for the first National Business Travel Day. Be Heard via Influencer Marketing. This year’s Coachella was a haven of experiential marketing.

Audience 263
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11 Event Tech Trends That Shaped 2018

Smart Meetings

Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and social media hook-ups. Park MGM Ideation Studio.

Trends 267
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Alternatives to Twitter

Conferences that Work

Since Elon Musk’s purchase of Twitter on October 27, 2022 , its status as a stable social media platform seems to be rapidly imploding. Twitter has already transformed once, becoming more about breaking news than engagement as I describe in my post: Why 2017 was a tipping point for Twitter.

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Bounce Back Stronger: Analyzing and Learning from Event Failures

Bizzaboo

The Top Reasons for Event Failures with Prevention Strategies Event planning is a multifaceted endeavor, encompassing everything from logistical coordination to marketing. Prevention strategy: Develop a comprehensive marketing strategy that targets your desired audience through the right channels.

Logistics 103