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DMA West: Going Viral, What’s Trending and Crisis Communication

Smart Meetings

The September event brought destination marketers from Alaska to Texas to Riverside Hotel in Boise, Idaho, for networking, breakout sessions, a lesson in crisis communication and a taste (and a twirl) of downtown Boise’s booming Basque Cultural District. (If 60 percent of travelers post on social media daily. Tod Maffin.

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11 Event Tech Trends That Shaped 2018

Smart Meetings

Real-Time Apps: Even more planners switched from paper to digital communication at events in 2018 by ditching the printed program and adopting apps that offer dynamic agendas, easy discovery and communication between attendees and social media hook-ups. Park MGM Ideation Studio.

Trends 267
MICE professionals

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Alternatives to Twitter

Conferences that Work

Since Elon Musk’s purchase of Twitter on October 27, 2022 , its status as a stable social media platform seems to be rapidly imploding. Twitter has already transformed once, becoming more about breaking news than engagement as I describe in my post: Why 2017 was a tipping point for Twitter. Counter Social.

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Top 10 Brand Activation Solutions for Retail Brands

Eventtia

Customer Engagement Solution Customer engagement is critical to brand activation, as it involves building strong connections with prospects and customers through direct and personalized communication. With Braze, businesses can send messages tailored to customers’ profiles using email, mobile apps, social media platforms, and websites.

Retail 62
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Tips for Increasing Audience Engagement at Events

Endless Events

And are you being tactful enough in your communication? According to Forbes this 2017, being an event coordinator lands squarely in the 5th most stressful job in their ranking. They can bend their corner of social media to their will, and when that coincides with yours, you can reach more people and stand out in your niche.

Audience 263
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Bounce Back Stronger: Analyzing and Learning from Event Failures

Bizzaboo

Utilize social media, email marketing, partnerships, and traditional advertising to build awareness and excitement. Underestimating the Importance of Experience In the age of social media and digital connectivity, the experiential aspect of events has never been more important.

Logistics 103
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4 Surefire Ways to Measure Audience Engagement at Live Events

Social Tables

Plus, when you know where to look, you can find the numbers you need around every corner — your attendee list, web analytics, social media, and many other places. Social Media Engagement. Great event experiences drive people to share on social media. How to Track Engagement on Social Media.

Audience 134