Remove services
article thumbnail

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Consider using high-impact mediums once reserved only for consumer brands such as podcast channels, electronic billboards, and streaming services. Joe Mathieu.

article thumbnail

A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Non-political advertisers can also benefit from this targeting ability, as they can refine their ads to reach specific audiences and demographics. One excellent example is VRBO.

Marketing 204
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Social Media Advertising Social media channels are also key for getting digital events in front of the right audience and keeping these audiences updated on news related to the event. Testing posts and graphics can help marketers gauge audience response and help determine the best performing content for ad spend.

Marketing 264
article thumbnail

What Visitor Services Should a DMO Provide?

Solimar International

Providing visitor services is an essential function of every Destination Management Organization (DMO). One of the key functions of DMOs is the provision of visitor services, before and during the visit to the destination. But why are visitor services so important and what visitor services should a DMO provide? .

article thumbnail

Sojern’s Award Winning Banner Ad Creative Services and Search Engine Marketing Offerings

Sojern

Since 2019, they’ve partnered with Sojern on a commission model which utilized Search Engine Marketing (SEM), display advertising, and Facebook that resulted in a 6X return on investment (ROI). The Sojern team is focused on providing the highest quality SEM services for travel marketers with budgets of all sizes.

Marketing 106
article thumbnail

Freeman and AIM Add Services to Engage with Attendees

MeetingsNet

In addition to conferences and trade shows, the video studio expects to create work for advertising, documentaries, destination marketing organizations, and more.

article thumbnail

5 Tips to Leverage Streaming Services for Tourism and Placemaking

DCI

With traditional television losing ground to streaming services, it may seem like the marketing potential of cable networks is drying up. For destinations, however, streaming services offer arguably better opportunities for establishing their brands in ways that traditional commercials never could. The concept is simple.

Tourism 75