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How to Improve Your Trade Show ROI

Stova

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important.

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3 Steps to Proving the Value of Trade Show Marketing

Stova

Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. The good news: Technology is available to lend a hand.

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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

Events have evolved significantly over the years, and technology has been at the forefront. Event technology has become an essential aspect of planning and executing successful events. However, mastering the art of event technology is critical to planning and hosting a successful event.

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PSAV Acquires Encore Event Technologies: What It Could Mean for Event and Meeting Planners

Endless Events

You’ve probably seen the headlines “PSAV Acquires Encore Event Technologies” but don’t know how it affects you. If you are an event or meeting planner you’ve heard of PSAV. PSAV acquires Hargrove a leading experiential events and exhibitions production company. Will this merger change that?

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Exploring Contactless Event Technology

Stova

The way we experience events has evolved significantly in recent years, driven in part by technological advancements and the need for safety in the face of global challenges. Contactless event experiences have emerged as a transformative trend, redefining the landscape of conferences, concerts, trade shows, and more.

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Bizzabo Announces Launch of Klik Experiential Wearable Event Technology

Bizzaboo

At the end of September 2022, we announced that the number of in-person events on Bizzabo’s Event Experience Operating System increased by almost 724% between January and September of 2022 alone. This is an enthusiastic signal of the industry’s readiness to return to conferences, trade shows, and other large networking gatherings. .

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Tech Connects: How to Use Event Technology to Support Networking

Stova

Nevertheless, the models for connecting at both virtual and in-person events have not significantly changed in years. At in-person events, event-goers continue to largely rely on happenstance “serendipitous” encounters on trade show floors and cocktail hours to facilitate networking.