Traveler's Q

JANUARY 3, 2024

Navigating the Future: A Comprehensive Guide to Corporate Event Trends in 2024 As the world continues to evolve, so does the corporate events industry. As we look toward 2024, several corporate event trends are expected to shape the industry.

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Trends Virtual Events Sustainability Planner 130

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!

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Trends Virtual Events Platform Vendor 313

Endless Events

MAY 19, 2020

Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtual events in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtual events!

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Virtual Events Trends Events Communications 334

Convene by PCMA

APRIL 30, 2024

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

JANUARY 24, 2022

Understanding what your audiences need and want, and framing what sets your brand or event apart from others, will drive home that fear of missing out. Since the start of the pandemic, Freeman has studied how attendee sentiments have shifted. Attendees also prefer shorter events, with two to three days being ideal.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Social Tables

JUNE 8, 2022

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success.

Audience 149

Audience Attendee Speakers Virtual Events 149

Traveler's Q

NOVEMBER 16, 2023

By harnessing the power of social media, event planners can create a more engaging and interactive experience for attendees, both during and after the event. billion active social media users worldwide, social media provides a vast platform for event promotion and engagement. With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Endless Events

MARCH 15, 2019

Event tech trends are evolving faster than ever before. These giant leaps forward impact and shape the way we execute and plan events. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Event Automation. Artificial Intelligence (AI).

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Trends Automation Events Technology 314

Endless Events

JUNE 15, 2022

This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. social media wall).

Marketing 296

Marketing Marketing Audience Social Media 296

Bizzaboo

APRIL 22, 2024

The event industry is propelled by continuously evolving event technology and increasingly demanding and specific attendee expectations. Without further ado, here are the trends shaping the future of events: 1. This strategic use of data sets apart successful events in today’s technology-driven landscape.

Event Technology 98

Event Technology Trends Technology Technology 98

Endless Events

MAY 18, 2018

Increasing audience engagement can be a challenge even for the best #eventprofs. The good news is that your attendees crave engagement more than ever. In order to increase audience engagement, you need to first capture their attention. Start with your event invite emails by using killer subject lines.

Audience 263

Audience Registration Events Social Media 263

Endless Events

MARCH 30, 2018

But while you use those services a lot, do you really know how to engage your audience on social media? Attendee engagement is our main focus this year and part of that is interacting with them way before the event starts. Below we have a few tips for engaging with people at all stages of your event. Click To Tweet.

Social Media 281

Social Media Audience Media Events 281

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Endless Events

APRIL 8, 2022

It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Why asynchronous events?

Audience 306

Audience Virtual Events Communications Communications 306

Endless Events

MAY 5, 2022

As such, they’re the dominant audience at corporate events and conferences. It’s not just that technology appeals to our attendees. Event technology solves many common event planning pain points. Event technology solves many common event planning pain points.

Event Technology 317

Event Technology Benefits Technology Technology 317

Convene by PCMA

APRIL 24, 2023

Generic messaging that could apply to any show doesn’t usually resonate with audiences, especially Millennials and Gen Z who are used to customized content and skeptical of overly broad promises. As event marketers, it’s important to understand when to use abstract and concrete language to tell your story.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about the community model: one of the most exciting event trends of 2022!

Trends 156

Trends Virtual Events Platform Vendor 156

Endless Events

APRIL 13, 2018

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? And most importantly: how can I get my marketing to work without breaking my budget?

Event Marketing 252

Event Marketing Marketing Marketing Social Media 252

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Make no mistake, audiences are feeling overwhelmingly positive about our industry.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

JANUARY 19, 2023

Have you made resolutions for your 2023 event planning? With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. We are marketing to people. Do they long to be a part of a community?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Endless Events

MAY 20, 2022

While they are typically more expensive than in-person events, there are also many ways event planners can save money with a hybrid event and see a higher event ROI. When it comes to hybrid event budgets, let the audience and event goals be your guide. Hybrid Event Budgets: How Much?

Social Media 348

Social Media Virtual Events Audience Events 348

Bizzaboo

SEPTEMBER 13, 2023

Social media has become one of the top low-cost strategies for event promotion. Ultimately, the networks you choose for event promotion will depend on who you’re trying to reach (more on that later!). By using social media, you can target specific demographics and interests, ensuring your event reaches the right people.

Social Media 59

Social Media Promotion Media Event Marketing 59

Bizzaboo

AUGUST 17, 2022

These brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization. As a business owner or marketing professional, you always want to reach more people with your brand’s message, products, and services. Give Your Audience What They Want: Durango Boots. .

Audience 105

Audience Social Media Promotion B2B 105

Convene by PCMA

MARCH 25, 2024

She plans to share that story during her opening keynote presentation at The Business of Events , powered by PCMA Asia Pacific, April 15-16 at Marina Bay Sands in Singapore. Leong gave Convene a preview of her talk, and shared how event marketers can take a cue from content creators, and how AI and marketing can work together.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Endless Events

JUNE 20, 2023

They grew up in the age of 24/7 social media and COVID-19, which gives this generation a unique perspective on marketing—including live events. For event marketers, it can be tricky to understand this up-and-coming generation entering the workforce. How can you market to Gen Z? What events do they enjoy?

Social Media 156

Social Media Audience Events Media 156

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Endless Events

AUGUST 24, 2018

Some might even say they border on cheating, but they always capture attendees attention. Below, we rounded up a few articles that give you these and other tips that will make your event remarkable and sticky. Hopefully, it’ll also make your event sticky enough to turn event goers into customers and repeat attendees.

Attendee 189

Attendee Trade Show Social Media Airlines 189

The MICE Blog

AUGUST 11, 2021

The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Event co-moderator Teresa Al Dente shared the story of her company, Drag Taste. And they grew up really loving events and knowing events.

Trends 174

Trends Events Virtual Events Audience 174

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. But did we really listen to our audiences? After two years of travel restrictions, event cancellations, and disruption, international prospect databases are old and cold.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

MAY 8, 2023

Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages. Of course, not everyone in a given age range will react identically to an event marketing message.

Benefits 264

Benefits Meeting B2B Social Media 264

Convene by PCMA

JULY 17, 2023

For complex conference programs, this insight means that you can increase satisfaction — and reduce attendee anxiety — by providing them with several targeted choices. For conferences that develop education sessions that appeal to a broad audience, applying the principles in this study can improve the attendee experience.

Attendee 98

Attendee Publishing Events Consulting 98

Endless Events

APRIL 27, 2018

It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. One of the top influencers for the industry was TED which forever changed the speaker-audience format worldwide. Q&A sessions at conferences are a great way to keep your audience engaged.

Corporate Meeting 209

Corporate Meeting Trends Meeting Entertainment 209

Endless Events

JULY 5, 2022

Here’s what you’ll find: Will’s journey from starting a DJ company as a high school student to being a CEO of one of the most influential event management companies, a candid conversation about audience engagement as one of the event profs’ biggest pain points: are smartphones the enemies or friends of engagement?

Events 317

Events Audience Social Media Planner 317

Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% As in-person events regain dominance — 80.4% Keeping attendees engaged throughout the entire event experience is key to achieving event success.

Audience 59

Audience Event Apps Registration Attendee 59

Convene by PCMA

AUGUST 7, 2023

That frees us up to explore more, because we don’t have to spend time — and our budget — creating complicated composite Photoshop files just to find out that something doesn’t work.” — Kacia Reilly , Group Director, Creative “We’ve always known that localization is essential for hitting attendee-acquisition targets.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MARCH 8, 2024

When used appropriately, dance reels, Taylor Swift memes, cat videos, and the Wes Anderson aesthetic (IYKYK) can help humanize your event’s brand and build loyalty among followers. If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Tap into a trending audio.

Social Media 59

Social Media Media Trends Public Relations 59

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

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Social Media Event Apps Sponsors Website 130