Tourism eSchool

OCTOBER 9, 2021

With your Google My Business account, you can see and connect with your customers (through reviews), post updates to share specific articles or deals on your Profile and see how customers are interacting with your business on Google. They are a definite local SEO ranking factor, as confirmed by Google itself.

Management 91

Management Publishing Tourism Tourism 91

Social Tables

NOVEMBER 29, 2023

In this post, we’ll help you hone in on the top event social media platforms. Before you join every platform on the horizon, start with these simple but crucial steps: Define your goals with your venue social media. If you’re running an event venue business today, social media must be part of your venue marketing strategy.

Social Media 148

Social Media Media Venue Marketing 148

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Eventtia

SEPTEMBER 9, 2022

For example, food magazines would be better platforms to run PR for food events. Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Marketers develop event content with relevant keywords to boost SEO. Think local.

Social Media 62

Social Media SEO Public Relations Events 62

Tourism eSchool

DECEMBER 20, 2022

The Snowy Valley's Destination Website has some awesome copy on their homepage that really speaks to the benefits of their destination - love it! Scan social media for content across platforms to find stories that you can re-share and re-frame. Set up landing page on your website for all information relating to a specific interest.

Travel 52

Travel Travel Website SEO 52

Bizzaboo

OCTOBER 18, 2023

This type of software for event planners provides a centralized platform where planners can manage tasks such as event registration, attendee engagement, venue selection, speaker scheduling, ticketing, and much more, all within a single interface. Integrations These days, it’s not uncommon for organizations to use hundreds of different tools.

Management 110

Management Sponsors Registration Speakers 110

Tourism eSchool

JANUARY 10, 2023

A recent article from Think with Google stated that YouTube reached more than 17 million Australian adults in May 2022 — more than 85% of the country’s population. 1 in delivering relevant content when compared to other ad-supported platforms. YouTube is #2 most important social media platform in Australia with Facebook placing #1.

Tourism 90

Tourism Tourism Social Media Website 90

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. This Article was originally published in September 2016, and has been updated in January 2023.

Tourism 98

Tourism Tourism Marketing Marketing 98

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership.

Hospitality 119

Hospitality Advertising Website Booking 119

Endless Events

APRIL 13, 2018

We help you answer these questions and more in today’s roundup of articles. A vast majority of events now focused on creating digital experiences for their attendees that tie in seamlessly with social media and other platforms. How can we sell event marketing to management? How’s Your Event Planning Salary?

Event Marketing 252

Event Marketing Marketing Marketing Social Media 252

Conferences that Work

JANUARY 9, 2017

Friends don’t let friends give away their original content to third-party platforms. Let me be clear, by all means share your content for free on any of the gazillion social media platforms available. Posting your original content exclusively on someone else’s platform puts you at their mercy. No they don’t.

SEO 50

SEO Social Media Website Platform 50

AltexSoft Travel

MAY 13, 2021

Research shows that travelers visit around 38 sites when planning a trip and they end up visiting OTAs, metasearch sites, and supplier websites to review their options. Some also check hotel’s own websites to see if the proposition is better there. You can consult our article on hospitality analytics to learn more.

Booking 69

Booking Website SEO Vendor 69

AltexSoft Travel

JULY 14, 2022

TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Tour operators list their products in the marketplace platform, thus increasing their customer reach.

Travel 105

Travel Travel Affiliate Booking 105

AltexSoft Travel

JANUARY 13, 2022

In this article, we’ll cover the alternative accommodations (AA) market, explain the back-office components of AA distribution, and give tips on growing your vacation rental presence. Alternative accommodation platforms are new players in the travel distribution field. We will talk about those further in the article.

Booking 52

Booking Banking Website Platform 52

AltexSoft Travel

MARCH 23, 2022

There’s a wide selection of software developed for tour operators, ranging from specialized tools focused on one aspect to full-blown, multi-featured platforms covering the entire workflow. Read our article on AltexSoft experience with Sabre API integration to understand the process in more detail. Dynamic packaging capabilities.

Booking 52

Booking Technology Technology Travel Agent 52

Solimar International

NOVEMBER 9, 2021

It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. In other words, through travel articles and storytelling you have more tools to address some of the most fundamental aspects of digital marketing.

Marketing 98

Marketing Marketing Social Media SEO 98

Eventtia

OCTOBER 19, 2022

In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events. Here are tips on how to book these speakers: Visit speaker websites – Check websites like SpeakerHub and the National Speaker Association.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience.

Promotion 52

Promotion Registration Social Media Sponsors 52

Bizzaboo

MARCH 1, 2023

Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? Use Blog Articles, Podcasts, Video, and More If your company has a blog or video podcast series, you can leverage those channels to promote upcoming events to your target audience.

Promotion 52

Promotion Registration Social Media Sponsors 52

Tourism eSchool

APRIL 30, 2020

Paige and I have been running our business online for the last 8 years and we've found Zoom the most easy to use/customer focused video meeting platform. Review all your customer insights (eg Review Websites, Customer Feedback Surveys, Staff insights etc) and see what customers have been asking for. Keep in touch with staff.

Tourism 97

Tourism Tourism Social Media Online 97

Stova

MARCH 23, 2023

This article will share virtual/hybrid event tips, ideas, and examples to help you overcome these hurdles. Tips: Advanced virtual/hybrid event platforms let you host as many attendees as possible online. Modern platforms overcome this hurdle by combining virtual and on-site event technologies within a single solution.

Audience 40

Audience Speakers Online Event Technology 40

AltexSoft Travel

SEPTEMBER 3, 2020

Online Travel Agency or OTA is a website (or app) specialized in selling travel services to customers. Travelers can go directly to the hotel’s or airline’s website but around 44 percent of people go to OTAs to compare prices and see the whole pool of options. A booking engine manages search and booking functions on the OTA website.

Online 72

Online Travel Travel Airlines 72

AltexSoft Travel

JANUARY 31, 2020

So, the aim of this article is to explain how airlines market their products. But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. Google’s top rank without any SEO, how’s that? Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Crowdriff

FEBRUARY 25, 2018

publishes an interesting blend of long-form cases studies reflecting on their campaigns, interviews with industry experts, and shorter articles on top marketing tactics too. This destination marketing resource includes topics that span from customer advocacy and inclusive tourism to content marketing and SEO.

Marketing 52

Marketing Marketing Social Media Publishing 52

AltexSoft Travel

JUNE 21, 2023

In this article, we delve into the ADR concept, explain its formula, and shed some light on its advantages and drawbacks. Learn more about occupancy rate prediction in our dedicated article. Learn more about RevPAR in our dedicated article. However, like any other technique, it comes with its own strengths and weaknesses.

Hospitality 52

Hospitality Management Booking Networking 52

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. This platform is great for a budget-conscious marketer who wants to try a variety of automation components. Personalization. Sendinblue.

Benefits 86

Benefits Marketing Marketing Travel 86

Eventtia

AUGUST 3, 2022

This article will cover all the basics you need to know about the financial side of successfully running an unforgettable event. They are also usually integrated into an event website and onsite check-in, allowing for a seamless customer experience. What is event budgeting? Marketing and promotion costs. A side note on virtual events.

Events 62

Events Event Planning Virtual Events Venue 62

Bizzaboo

OCTOBER 16, 2023

In this article, we’ll explore key components of an event budget, trends impacting budgets, the most critical places to allocate event budget, and more. Check out this article: “ The Ultimate Event Venue Sourcing Guide.” According to our recent State of in-person B2B conferences report, a striking 80.4% Let’s dive in!

B2B 52

B2B Speakers Sustainability Events 52

Stova

MARCH 17, 2023

You want different channels to be used effectively and in different ways, rather than broadcasting the same message with a broad-brush approach across all platforms. Whether it is Facebook, Snapchat, Twitter, Email, Website, or Phone (or Fax), you need to be there offering the same experience, branding, and voice.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40

AltexSoft Travel

DECEMBER 23, 2019

If you aren’t new to the industry, you’ve probably heard that people use on average 2-3 travel websites to book products and make 120 to 160 visits to travel websites in general. You may learn more about user personas in our article on UX research. We’ve detailed SWOT analysis specifics in our product marketing article.

Online 23

Online Travel Travel Marketing 23

ITA Group

FEBRUARY 4, 2021

With a range of content (100% user-generated) from ebooks and case studies to podcasts, videos and articles, there’s always resources worth diving into. This popular inbound marketing software not only helps your marketing team collect impressive leads on your website—they’re experts in the world of sales, too. Reddit—r/Sales.

Training 79

Training B2B Prospect Booking 79