Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

AltexSoft Travel

FEBRUARY 15, 2022

And not only does it adapt the menus, but also advertising campaigns, website pages, and entire business plans to attract local foodies. Localization means adapting a website or other digital product for a new region. For example, it serves spicy vegetarian Dosa Masala Burgers in India and shrimpy Ebi Burgers in South-East Asia.

Website 52

Website Travel Travel SEO 52

AltexSoft Travel

SEPTEMBER 3, 2020

Online travel agencies are some of the youngest players in the travel market. Having worked with numerous travel businesses , we can tell that we know a thing or two about building and growing a successful online travel agency. What is the Online Travel Agency? Online Travel Agency building blocks and technology.

Online 72

Online Travel Travel Airlines 72

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. This Article was originally published in September 2016, and has been updated in January 2023.

Tourism 98

Tourism Tourism Marketing Marketing 98

Tourism eSchool

OCTOBER 9, 2021

With your Google My Business account, you can see and connect with your customers (through reviews), post updates to share specific articles or deals on your Profile and see how customers are interacting with your business on Google. They are a definite local SEO ranking factor, as confirmed by Google itself.

Management 91

Management Publishing Tourism Tourism 91

Social Tables

NOVEMBER 29, 2023

Not only can using social media boost your online presence but it may ultimately increase bookings. We’ll also explain how to create a strong online presence, connect with your target audience, and drive more bookings. Luckily, there is a wealth of helpful resources online to ensure you start off on the right foot.

Social Media 148

Social Media Media Venue Marketing 148

Tourism eSchool

DECEMBER 20, 2022

People travelling for their passions will use a wide range of sources to plan out their interest-based holidays – think online and offline. The Snowy Valley's Destination Website has some awesome copy on their homepage that really speaks to the benefits of their destination - love it! I can’t stress this enough.

Travel 52

Travel Travel Website SEO 52

Solimar International

NOVEMBER 9, 2021

DMOs should not only curate engaging stories through collaboration with local stakeholders, but also take advantage of the stories tourists share online. It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web.

Marketing 98

Marketing Marketing Social Media SEO 98

Tourism eSchool

APRIL 30, 2020

Local and online communities are going to be a cornerstone for keeping many of your businesses afloat over the coming months. If your business can, sell your product/experience/service online. Vanguardist Wines in the Clare Valley is offering home delivery for many small wineries cellar doors who dont have online sales.

Tourism 97

Tourism Tourism Social Media Online 97

Bizzaboo

APRIL 27, 2023

This is the article for you! For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in event planning? Learn more: ILEA 3.

Certification 98

Certification Event Planning Trade Show Planner 98

AltexSoft Travel

MAY 13, 2021

Subdued by online travel agencies, they struggled to attract users to shop directly. Research shows that travelers visit around 38 sites when planning a trip and they end up visiting OTAs, metasearch sites, and supplier websites to review their options. Some also check hotel’s own websites to see if the proposition is better there.

Booking 69

Booking Website SEO Vendor 69

Conferences that Work

JANUARY 9, 2017

Instead, invest in your own website. Build your own brand, authority, and SEO, not that of a third-party site. Seven years ago I started the website you’re reading. And the ever-growing body of articles on this blog and the inbound links to them continue to build my brand, authority, and SEO.

SEO 50

SEO Social Media Website Platform 50

Bizzaboo

JUNE 2, 2021

We'll also show you how to use online event planning classes to your advantage at the end of the article. Looking for a specific online event planning certification? For details on the structure of the exam and testing periods—and to learn more about the online event planning classes—check out the ILEA website.

Certification 98

Certification Event Planning Trade Show Events 98

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. Metasearch cost models.

Hospitality 119

Hospitality Advertising Website Booking 119

AltexSoft Travel

MARCH 23, 2022

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. The Peek Pro online booking flow. Itinerary creation, scheduling, and quoting.

Booking 52

Booking Technology Technology Travel Agent 52

AltexSoft Travel

JULY 14, 2022

They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). When we say travel agencies, in most cases we mean online travel agencies or OTAs. Those are websites that sell all sorts of travel products, separately or packaged in bundles.

Travel 105

Travel Travel Affiliate Booking 105

Stova

MARCH 23, 2023

However, online events can present challenges. This article will share virtual/hybrid event tips, ideas, and examples to help you overcome these hurdles. A virtual event is a gathering where people experience all content and activities online instead of meeting in person. Identify your audience. Where are they located?

Audience 40

Audience Speakers Online Event Technology 40

AltexSoft Travel

JANUARY 31, 2020

Just a couple of examples: electronic tickets were first developed for fare ticketing, while one of the first online booking systems was built by airline distribution company SABRE. Airline companies were also the first to practice eCommerce by founding and operating online travel agencies (OTA). Understanding the air travel market.

Airlines 121

Airlines Advertising Marketing Marketing 121

Bizzaboo

OCTOBER 18, 2023

Website Builder To ensure attendees can track down all the details they need to make the most out of your event, you need to create a dedicated event website that includes all relevant information. Bizzabo offers a flexible website builder that helps organizers create beautifully branded websites however they’d like.

Management 110

Management Sponsors Registration Speakers 110

Eventtia

OCTOBER 19, 2022

In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events. Determine a person’s online following, credentials, and public likability. These websites specialize in featuring well-vetted and superb influential speakers. Conclusion.

Marketing 62

Marketing Marketing Affiliate Speakers 62

AltexSoft Travel

DECEMBER 23, 2019

In addition to major reasons like enormous debts and difficulties in operating airlines, its lack of online presence and reduced demand for tour packages caused the company to go downhill. Booking Holdings with its 41 percent share and Expedia with about 32 percent are dominating the online travel agencies market.

Online 23

Online Travel Travel Marketing 23

Crowdriff

FEBRUARY 25, 2018

publishes an interesting blend of long-form cases studies reflecting on their campaigns, interviews with industry experts, and shorter articles on top marketing tactics too. This destination marketing resource includes topics that span from customer advocacy and inclusive tourism to content marketing and SEO. 6 | CrowdRiff Blog.

Marketing 52

Marketing Marketing Social Media Publishing 52

AltexSoft Travel

JANUARY 13, 2022

In this article, we’ll cover the alternative accommodations (AA) market, explain the back-office components of AA distribution, and give tips on growing your vacation rental presence. In online travel agencies increasing their alternative listings numbers. We will talk about those further in the article. Metasearch engines.

Booking 52

Booking Banking Website Platform 52

AltexSoft Travel

JUNE 21, 2023

In this article, we delve into the ADR concept, explain its formula, and shed some light on its advantages and drawbacks. Learn more about occupancy rate prediction in our dedicated article. Learn more about RevPAR in our dedicated article. However, like any other technique, it comes with its own strengths and weaknesses.

Hospitality 52

Hospitality Management Booking Networking 52

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. Want to write an article for our blog? Last year, the clear path the travel industry once had was swept away. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Eventtia

AUGUST 3, 2022

This article will cover all the basics you need to know about the financial side of successfully running an unforgettable event. They are also usually integrated into an event website and onsite check-in, allowing for a seamless customer experience. What is event budgeting? Marketing and promotion costs. A side note on virtual events.

Events 62

Events Event Planning Virtual Events Venue 62

Bizzaboo

OCTOBER 16, 2023

In this article, we’ll explore key components of an event budget, trends impacting budgets, the most critical places to allocate event budget, and more. Check out this article: “ The Ultimate Event Venue Sourcing Guide.” According to our recent State of in-person B2B conferences report, a striking 80.4% Let’s dive in!

B2B 52

B2B Speakers Sustainability Events 52

ITA Group

FEBRUARY 4, 2021

With a range of content (100% user-generated) from ebooks and case studies to podcasts, videos and articles, there’s always resources worth diving into. Along with the podcast, you can also find resources for training, sales consulting, online courses, keynote presentations, webinars and more. Reddit—r/Sales. FRONTLINE Selling (Free).

Training 79

Training B2B Prospect Booking 79

Stova

MARCH 17, 2023

We feel it is useful to let you know about the big shifts happening online and offline, so you can market your corporate events, brand activations, client conventions, trade shows, and team-building activities better and more efficiently. Introduction We are all familiar with the adoption rates of social networks and online communities.

Event Marketing 40

Event Marketing Marketing Marketing Social Media 40