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3 Reasons to Start Marketing 2027 Events Now

Convene by PCMA

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle.

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Enhancing hotel guests’ well-being: Academic insights for hoteliers

EHL Insights

trillion by 2027. A report by McKinsey (2024) finds, surprisingly, that millennials and Gen Z are spending more on health and wellness than older consumers. According to the Global Wellness Institute (2023), the wellness economy reached $5.6 trillion in 2023 and is forecast to soar to $8.5

MICE professionals

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Host Your Meeting in a Reimagined Omaha

Convene by PCMA

On the horizon There’s already buzz about the $306 million streetcar that should be rolling in 2027. It is expected to be completed in 2027. Also in the works is a $665 million modernization, renovation, and expansion of Omaha’s airport. For more information and to plan a site visit, go to www.visitomaha.com/meetings.

Meeting 98
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Australia Says G’Day to Returning Groups

Smart Meetings

After reopening to the world in February, Robin Mack, executive general manager of commercial and business events with Tourism Australia , reported in an interview at IMEX that groups are coming back to the country with postponed and new events both for the coming months and out to 2027.

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Business Events Australian: A look into the future

Travel Daily Media

A Decade of Sporting Events Looking ahead, Australia is set to host a series of major sporting events over the next decade: T20 Men’s Cricket World Cup 2022 (completed) FIFA Women’s World Cup 2023 (completed) British and Irish Lions 2025 BMX World Championships 2026 Men’s Rugby World Cup 2027 Netball World Cup 2027 T20 Men’s (..)

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17 Creative Workshop Event Concepts and 7 Pro Tips for Successful Hosting

InEvent

With the online workshops and courses market projected to reach $1 trillion by 2027, it’s essential to harness the power of innovation. They represent interactive sessions where attendees actively participate, learn, create, and collaborate.

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How AI Is Changing Event Attendee Experiences For The Better

Stova

The market is forecasted to grow to nearly $267 billion by 2027 – up from $27.23 AI (Artificial Intelligence) is becoming more important than ever, particularly as modern cloud computing technology enables more powerful, flexible, scalable AI tools. billion in 2019.

Attendee 105