article thumbnail

BLOG – TRAVEL TECHNOLOGY TRENDS 2020

Open Destinations

Many hotels and tour operators have started to build virtual reality functionality into their websites and apps. Artificial Intelligence will continue to be a dominant force in 2020. We are more dependent on websites and apps than ever before. Prescriptive analysis” is a term we will likely hear more and more in 2020.

article thumbnail

Case Study: How Destination Southern Tasmania honed their storytelling to achieve growth in website engagement through a global pandemic

Tourism eSchool

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. Published on November 6, 2020. When the initial lockdown began in March 2020, what part of your Plan did you adapt immediately? By Paige Rowett.

Website 98
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Destination Website Tweaks to Support Visitor Demand in ‘COVID Times’

Tourism eSchool

4 Destination Website Tweaks to Support Visitor Demand in ‘COVID Times’. Published on October 27, 2020. Some of the key considerations for destination websites include: Ensure accurate content on main driving routes to/from and around your destination. By Paige Rowett. Elevate RoadTrip Content.

Website 71
article thumbnail

Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

In this blog post, we explain what an event marketing strategy entails and explore various event marketing strategies, from the traditional singular annual events to the boundary-pushing community model. . But in 2020, the pandemic forced us to take our events online. . Website (B2B blog). What does it entail?

article thumbnail

7 of the Top Event Planning Conferences in 2021

Social Tables

While Cvent was unable to meet in-person in 2020, they’re bringing attendees back to Vegas in 2021 at the all-new Caesars Forum. The 2020 conference was virtual, but it’s scheduled as an in-person event once again in 2021. Good show, highly recommended,” reads a testimonial on Wedding MBA’s website.

article thumbnail

9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

UGC provides a sense of trust and the human connection many people are craving after the 2020 pandemic. In 2020, over 3.6 User-generated posts can also increase backlinks to your website, especially if users post about your company on their own websites or blogs. Grow Your Social Media Channels. Pivot as Needed.

Benefits 246
article thumbnail

A Digital Marketers’ Survival Guide for This Election Year

Advanced Travel and Tourism

billion in political ad spend, a 13% surge from the 2020 election cycle’s $9 billion spend. million spent at this point in the 2020 election cycle. However, digital marketing has no limitations, as ads can be placed on various platforms and websites. Experts forecast that this election cycle will amass $10.2

Marketing 204