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Alternatives to Twitter

Conferences that Work

Twitter has already transformed once, becoming more about breaking news than engagement as I describe in my post: Why 2017 was a tipping point for Twitter. Ernie Smith explains why ownership and openness matter when choosing a social network alternative to Twitter. And that’s where commercial networks often falter.

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User-Generated Content Rights: Top FAQs From Marketers

Crowdriff

After all, different regions have different laws, and different social networks have different terms. Q: Do I need to ask permission to post user-generated photos on my website? Because of copyright , a user retains the rights to whatever they post on social media. A: It depends. Using the photo in digital or print ads.

MICE professionals

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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Some of the social network engagement statistics which you can measure include: Click through rate – What is the click through rate from your call to action? To measure this from Instagram, they would need to have a trackable URL in their Profile to your website for the duration of their campaign). Like to know more?

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Airline Marketing and Advertising Use Cases from American Airlines, Ryanair, Air France, and Others

AltexSoft Travel

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. So did American airlines.

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‘It’s Not a Matter of If, It’s a Matter of When’

Convene by PCMA

This year, RISKWORLD had drawn more than 9,000 risk professionals from 60 countries to Atlanta for 150 educational sessions, a marketplace with 400-plus exhibitors, as well as an array of social networking events. They also keep the RISKWORLD website and event app updated with safety and emergency plans.

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How to Apply Jay Baer’s “Talk Triggers” to Your Tourism Marketing Strategy

Crowdriff

— lauramitchell (@lauradaugaard) August 29, 2017. — Colleen Raymond (@colleenraymond) August 23, 2017. — NYNY Vegas (@NYNYVegas) August 3, 2017. This fun weekly tradition sparks conversation on social media and beyond – and gives guests another reason to look forward to Fridays. Talk triggers.

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9 Standout Examples of UGC Marketing Campaigns

Crowdriff

Throughout this campaign, they saw over 3,000 uses of the hashtag in under a year, which led over 14,000 visitors to their website. The right social network. — Warby Parker Help (@WarbyParkerHelp) October 5, 2017. They even sourced travel tips to create pet-friendly travel guides for various locations!