AltexSoft Travel

JANUARY 31, 2020

But, it does a big difference on how airlines sell their flights: via a direct channel (reservation on *airline* website/app), or via a distributor. That became possible via NDC APIs offered by airlines, to connect with their inventory, source flight information, and book without redirecting to its website. So did American airlines.

Airlines 121

Airlines Advertising Marketing Marketing 121

Conferences that Work

DECEMBER 12, 2022

Twitter has already transformed once, becoming more about breaking news than engagement as I describe in my post: Why 2017 was a tipping point for Twitter. Ernie Smith explains why ownership and openness matter when choosing a social network alternative to Twitter. And that’s where commercial networks often falter.

Social Media 118

Social Media Platform Advertising Media 118

Tourism eSchool

DECEMBER 2, 2022

your Ideal Customer) and what brand messaging you are wanting to promote. Some of the social network engagement statistics which you can measure include: Click through rate – What is the click through rate from your call to action? Social Shares of their blog posts – How many social shares on the posts you sponsored?

Tourism 52

Tourism Tourism Social Media Website 52

Crowdriff

OCTOBER 30, 2017

Throughout this campaign, they saw over 3,000 uses of the hashtag in under a year, which led over 14,000 visitors to their website. The right social network. Last year, Destination Canada (the organization in charge of promoting tourism in Canada) launched a huge video campaign to target the U.S. 2 | #TheUPSStoreCustomer.

Marketing 52

Marketing Marketing Social Media Media 52