article thumbnail

Navigating the Future of Data and Travel Marketing

Sojern

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie. But that’s not as simple as it sounds.

Marketing 112
article thumbnail

Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Also, 83% of exhibitors have purchased at least one sponsorship from 2017-19. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cannabis Tourism: Igniting a Special Interest Segment

Dana Communications

In the Colorado Travel Year 2017 Report , 11% of overnight leisure trips identified marijuana tourism as a specific interest – tied with exceptional culinary experiences and only beaten out by brewery tours/beer tasting (12%), cultural activities/attractions (19%) and historic places (28%). Entering the chat?

Tourism 177
article thumbnail

20 Outstanding Examples of Experiential Marketing

Bizzaboo

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105
article thumbnail

How Enjoy Illinois Relaunched an Award-Winning Website that Increased Traffic by 74%

Crowdriff

Though it’s one of the biggest destination marketing organizations in the country, fluctuating budgets have historically left the Illinois Office of Tourism with inconsistent messaging, an out of date online presence and little in the way of visual content. Illinois’ tourism marketing strategy needed some major refreshes.

Website 52
article thumbnail

Drumroll please…the 2017 VIZZI Award Winners!

Crowdriff

We wanted to recognize the work of destination marketers who were models of great visual storytelling. So, without further ado, we are thrilled to announce the winners of the 2017 VIZZI Awards. Best Visual Website – tie! The Visit Franklin website showers you with that type of surprise, with images as warm as summer rain.

article thumbnail

3 Ways for Tourism Brands to Optimise YouTube

Tourism eSchool

Why add YouTube into your marketing mix? Where does YouTube fit with your marketing strategy? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand? So upload your free video content on YouTube and then embed the video on your website.

Tourism 90